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Think your older books are “done”? Think again. Your backlist is one of your most valuable assets. Titles that already have reviews, credibility, and fans can keep selling year after year with a bit of fresh attention. From bundling and smart pricing to cover makeovers, timely hooks, and reader engagement, our latest blog post shares 11 practical and creative ways to give your backlist new energy and visibility. Don’t let those hidden gems sit on the shelf. Learn how to turn them into steady performers today.

Our founder, Marika, recently sat down with former client, Jennifer Sukalo, host of the new podcast Lead with Swagger, to explore what true swagger really means—and why it’s not about being the loudest person in the room. Together, they talked about confidence, storytelling, and the myths around “imposter syndrome.” Marika shared insights from nearly three decades in publicity, revealing how authentic presence, self-awareness, and personal stories can elevate both authors and leaders alike. Listen here or wherever you listen to podcasts.

Check out some of our clients' recent notable media hits:


Katie Couric Media - Debra Meyerson and Steve Zuckerman, authors of Identity Theft, share about the raw reality of a stroke survivor's recovery


Bustle - Ea Fuqua and Meg DeLong, authors of Tidying Up, share four of their favorite hacks for keeping a home organized 


Wall Street Journal - Thomas Cullen, author of Charlie-Man, recommends the five best books on friendships put to the test


Writer's Digest - Traci Hunter Abramson, author of Victim #8, shares four tips she's used to write more than 50 novels


Anchorage Daily News - A review of Sea Change by Amanda Leland and James Workman


Patheos - Sharon Eubank, author of Doing Small Things with Great Love, was featured in a roundup


Spectrum News Texas - Dr. Susan Hudson (The IVF Blueprint), Dr. Eric Moyer (Redeeming Identity), and Dr. Lindsay Whorton (A New School Leadership Architecture) talk about their author journeys during this special segment on National Book Month in October


Free Thinking with Montel - Debra Meyerson and Steve Zuckerman, authors of Identity Thefttalk about their book and Stroke Onward, the nonprofit organization they found to support stroke survivors and care partners


Shelf Awareness - Amanda Leland and James Workman, authors of Sea Change, were featured as Shelf Awareness's Image of the Day 


William & Mary Magazine - Thomas Cullen, author of Charlie-Man, is featured in their Fall 2025 alumni book roundup


New Jersey Family - Deana Plaskon, author of Bella and Bird Explore Anger, was featured in a round up of books that will get your preschooler excited about reading


San Antonio Living - Joe Battaglia, author of Beneath the Rings, shares how his Olympic experiences as a sports journalist inspired his novel


BookTrib - A Q&A with Amanda Leland, author of Sea Change

 

Are you struggling to get your book noticed? These success stories could be yours. Discover how consistent media engagement can elevate your book's profile. Contact us to receive more information about our services and book a discovery call. 

Congratulations to PR by the Book client, Ana Hebra Flaster, whose book Property of the Revolution won the 2025 Indie Author Project Award for memoir. 

Ana's book has also been chosen as the All City Read for Spring 2026 in New Hampshire. 🎉

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